Reputation has moved to the top of the agenda for many CEOs and senior executives. What used to be a “nice to have” is now increasingly considered a core asset that needs to be protected and actively managed. The book Reputation Rules introduces new approaches to reputation management involving strategies, processes and metrics that add rigor to a notoriously vague and undefined area.

To learn more about the book and building a reputation management capability, as well as the research behind it and blog posts on recent news related to corporate crises, visit www.ReputationRules.com.